Weβre proud to announce that as of 2025, Discover Siskiyou is a member of the Travel Unity Alliance, a national coalition of destinations and organizations dedicated to advancing diversity, equity, and inclusion (DEI) in the travel industry.
This partnership reflects our deep commitment to making Siskiyou a place where everyone feels welcome. Whether you’re hiking the Pacific Crest Trail, exploring volcanic landscapes, or simply soaking in the serenity of our mountain towns, Siskiyou is a destination that you can visit and feel seen, safe, and celebrated.
What is Travel Unity?
Travel Unity is a nonprofit organization dedicated to promoting diversity, equity, and inclusion (DEI) in the travel industry. Founded in 2016 and based in New York, its mission is to make travel welcoming to people of all backgrounds and identities.
Why We Joined
As a destination known for its rugged beauty and eclectic charm, Siskiyou has always attracted adventurers from all walks of life. Joining the Travel Unity Alliance allows us to:
- Strengthen our commitment to diversity, equity, and inclusion practices across marketing, visitor services, and community engagement. This is an increasingly important factor for travelers and stakeholders.
- Access expert training and resources to ensure our tourism efforts are inclusive and culturally respectful across the region.
- Expand our reach to travelers who seek destinations that value authenticity, accessibility, and belonging. Inclusive destinations attract a broader range of travelers, including underrepresented groups seeking welcoming and respectful experiences.
What This Means for Our Community
This isnβt just about tourism. Itβs about building a more inclusive future for Siskiyou. Through this alliance, weβre:
- Supporting local businesses in adopting inclusive customer service practices
- Highlighting diverse voices and stories in our promotional efforts and events
- Ensuring our outdoor experiences are accessible to people of all abilities and backgrounds
- Creating opportunities for youth and underrepresented groups to explore careers in travel and hospitality
Looking Ahead
Our journey with Travel Unity is just beginning. Weβre excited to collaborate on initiatives that celebrate the richness of human experience and ensure that Siskiyou remains a destination beyond the ordinary for everyone.
Stay tuned for updates on our DEI programming, community workshops, and inclusive travel campaigns.
Featured image used with permission: @adventures_with_hb
