Discover Siskiyou Joins the Travel Unity Alliance: A Commitment to Inclusive Exploration

We’re proud to announce that as of 2025, Discover Siskiyou is a member of the Travel Unity Alliance, a national coalition of destinations and organizations dedicated to advancing diversity, equity, and inclusion (DEI) in the travel industry.

This partnership reflects our deep commitment to making Siskiyou a place where everyone feels welcome. Whether you’re hiking the Pacific Crest Trail, exploring volcanic landscapes, or simply soaking in the serenity of our mountain towns, Siskiyou is a destination that you can visit and feel seen, safe, and celebrated.

 

What is Travel Unity?

Travel Unity is a nonprofit organization dedicated to promoting diversity, equity, and inclusion (DEI) in the travel industry. Founded in 2016 and based in New York, its mission is to make travel welcoming to people of all backgrounds and identities.

Why We Joined

As a destination known for its rugged beauty and eclectic charm, Siskiyou has always attracted adventurers from all walks of life. Joining the Travel Unity Alliance allows us to:

  • Strengthen our commitment to diversity, equity, and inclusion practices across marketing, visitor services, and community engagement. This is an increasingly important factor for travelers and stakeholders.
  • Access expert training and resources to ensure our tourism efforts are inclusive and culturally respectful across the region.
  • Expand our reach to travelers who seek destinations that value authenticity, accessibility, and belonging. Inclusive destinations attract a broader range of travelers, including underrepresented groups seeking welcoming and respectful experiences.

What This Means for Our Community

This isn’t just about tourism. It’s about building a more inclusive future for Siskiyou. Through this alliance, we’re:

  • Supporting local businesses in adopting inclusive customer service practices
  • Highlighting diverse voices and stories in our promotional efforts and events
  • Ensuring our outdoor experiences are accessible to people of all abilities and backgrounds
  • Creating opportunities for youth and underrepresented groups to explore careers in travel and hospitality

Looking Ahead

Our journey with Travel Unity is just beginning. We’re excited to collaborate on initiatives that celebrate the richness of human experience and ensure that Siskiyou remains a destination beyond the ordinary for everyone.

Stay tuned for updates on our DEI programming, community workshops, and inclusive travel campaigns.

 

Featured image used with permission: @adventures_with_hb

🎶 Don't miss the final Yreka Summer Concert in the Park! 🎶

This Friday, August 1, wrap up the season with a sunset performance by the Seth Charles Band — known for their soulful blend of rock, blues, and Americana vibes. Bring your lawn chairs, pack a picnic (or grab local eats from a variety of vendors at the show), and enjoy one last evening of live music under the Siskiyou sky. 🌄🎸

📍 Miner Street Park, Yreka
🕕 Music starts at 6:30 PM
💃 Free & family-friendly!

Let’s end the summer series on a high note — we’ll see you there! 🎤🎶

#YrekaEvents #SiskiyouSummerNights #LiveMusicInThePark #DiscoverSiskiyou #SethCharlesBand
🌿 Tucked just off the highway in Dunsmuir lies a little slice of magic — Hedge Creek Falls! This easy walk leads to a waterfall you can literally walk behind, with mist on your face and views of Mt. Shasta peeking through the trees. A perfect quick stop that feels like a secret. 💦✨

📸: @backroadsculture 

#DiscoverSiskiyou #HedgeCreekFalls #DunsmuirCA #WaterfallWednesday #HiddenGems #NorCalNature #VisitSiskiyou
🎶 Southern Oregon’s legendary Rogue Suspects are bringing the groove to the Yreka Summer Concert Series this Friday, July 18! 🎸🌟

Join us at the park for a night of classic, high-energy jams you won’t want to miss. Bring your lawn chairs, your dancing shoes, and your summer vibes! ☀️🕺💃

🎤 Music starts at 6:30 PM
📍 Miner Street Park, Yreka
🎟️ Free & family-friendly!
🌮 Food + Beverage Trucks On-Site

#YrekaSummerConcerts #RogueSuspects #LiveMusicYreka #SiskiyouVibes #discoversiskiyou #seesiskiyou #redding #mtshasta #yreka #southernoregon #medford #ashland #norcal
🚗✨ Etna, CA: where charm meets adventure in the heart of the Siskiyous. From artisan butcher shops to mountain trails and locally brewed beers, this little town packs a big punch. 🌄🍻 

What's your favorite spot in Etna?

#SmallTownExpeditions #EtnaCalifornia #DiscoverSiskiyou #HiddenGems #RoadTripVibes #siskiyou #etna #siskiyoucounty #smalltowns #norcal #mountaintowns
🌲✨ Tucked away in the heart of the Klamath National Forest, Happy Camp is your gateway to wild beauty, outdoor adventure, and small-town charm. Whether you're casting a line in the Klamath River, hiking through ancient forests, or just soaking in the quiet, there's something peaceful—and powerful—about this special corner of West Siskiyou.

🚗 Take the scenic drive and discover why it's called Happy Camp.

#DiscoverSiskiyou #HappyCampCA #VisitCalifornia #NorCalHiddenGems #KlamathRiver #AdventureAwaits
Happy Fourth of July! 🎆

Whether you’re chasing waterfalls, hiking under the stars, kayaking on crystal-clear lakes, or enjoying a local festival—Siskiyou is the perfect place to make holiday memories.

🎇 Please remember to recreate responsibly - do not light your own fireworks, and pack out all of your trash! Tag us in your weekend fun using #DiscoverSiskiyou and stay safe out there! 🗻🌲💥

📸: @livelikeitsthewknd

#discoversiskiyou #seesiskiiyou #visitcalifornia #norcal #california #adventure #pnw #chasingwaterfalls #granolagirls #mtshasta
Who are you sending this to 👀 #discoversiskiyou #seesiskiyou #waterfall #waterfallwednesday #norcal #california #visitcalifornia
🌟Yreka Golden City Days 2025🌟

Celebrating Yreka’s rich history, community, and small-town charm on historic Miner Street 🪕🍗🍻☀️🤠

From live music and mouthwatering barbecue to historic tours and a Father’s Day car show — this is where memories are made. 💛

 #GoldenCityDays #Yreka #SmallTownStrong #SiskiyouSummer #discoversiskiyou #siskiyou #norcal #smalltown
🌊 McCloud Upper Falls 💙
Quick stop, BIG views.
Easy trail, epic water flow, and that fresh mountain air 🌲⛰️

If you want to see Siskiyou's waterfalls at their peak, now is the time!

📸: @heidy_dianeth 

📍 McCloud, CA
💦 Part of the 3 McCloud River Falls
🌲 Perfect for a peaceful escape

#McCloudFalls #discoversiskiyou #NorCalHikes #WaterfallVibes #MtShasta #norcal  #HikingCalifornia